After 19 years in the corporate environment in financial services, Adriaan decided to follow his passion for helping people to discover their true potential – that all they need to live a fuelled life is a belief in their own ability to live the life they have always wanted, with creativity, inspiration and motivation. Fuel Coaching was born from this passion and desire to support individuals and businesses achieve growth and success.

Adriaan has been involved in the financial planning space since 2000 and obtained his Certified Financial Planner® professional designation in 2018.

He also holds the following qualifications:

  • Professional Business Coaching programme certificate –  GIBS (Gordon Institute of Business Science)
  • Life Coaching and NLP certificate – School of Life
  • Cognitive behavioural therapy life coaching certificate – Coaching Studies International
  • Gestalt Psychotherapy certificate

Adriaan lives in Newlands, Cape Town with his husband Riaan and two cats, Ella and Louis. He looks after his mind with transcendental meditation and yoga, and takes care of his body with running, hiking and playing tennis.


This is best said in the words of Life Coach, Rasheed Ogunlaru:

“There are two powerful fuels, two forces: motivation and inspiration. To be motivated you need to know what your motives are.

Over time – and to sustain you through it – your motivation must become an inner energy; a ‘motor’ driving you forward, passionately, purposefully, wisely and compassionately… come what may, every day.

Inspiration is an outer – worldly – energy that you breathe and draw in. It may come from many places, faces, spaces and stages – right across the ages. It is where nature, spirit, science, mind and time meet, dance, play and speak. It keeps you outward facing and life embracing. But you must be open-minded and open-hearted to first let it in and then let it out again.

Together – blended, combined and re-entwined – motivation and inspiration bring connectivity, productivity, creativity and boundless possibilities that is not just ‘self’ serving but enriching to all humanity and societies…just as it should be.”

What inspires and motivates you?

Are you ready for change?